Simona
Tanning

Since October 2025, I have run creative and marketing for Simona Tanning, a global leather manufacturer, across two sides. On one side, hands-on craft: design and content built in Photoshop and Illustrator, and photography edited in Lightroom. On the other, a marketing system built on AI, generating on-brand imagery and video at a weekly cadence that a single person could not produce by hand.

This engagement encompasses three distinct projects, each with specific outcomes: a weekly marketing system that consistently delivers on-brand social content, a photographic documentation of Simona Tanning’s presence and activities at the Hong Kong Leather Fair, and the ongoing production of a sustainability and traceability film that traces material flows from supply to finished product. Each project contributes uniquely to enhancing Simona Tanning's brand visibility, industry engagement, and commitment to sustainable practice.